News and Views

International buyers meet some of Geelong’s best

Food & Beverage Trade Week (FBTW) – the state’s premier inbound trade mission targeting the global food and beverage market – is in full swing with a delegation of international buyers visiting some of the state’s best meat producers in Geelong.

The FBTW meat site tour will see delegates representing leading food and beverage importers from China and South East Asia visit Challenge Meats, Farm Foods and a local cattle farm.

This year’s FBTW program has attracted 150 international buyers and investors from across the globe and allows them to experience Victoria’s world class dairy, meat and processed food sectors first-hand in the state’s prime agricultural regions, which also includes the Goulburn Valley, the Yarra Valley and Gippsland.

The program also includes one-on-one business matching sessions and a range of networking events to support Victorian companies to establish and strengthen international trade relationships, secure new investments and grow their businesses.

With a global reputation for producing and exporting premium clean and green products, Victoria is Australia’s leading exporter of dairy, horticultural products, prepared foods and vegetables.

The state’s food and fibre sector now employs more than 190,000 Victorians and in 2014–15 food and fibre exports were valued at $11.6 billion, an increase of $282 million compared to the previous year.

Over the same period, the state accounted for 83 per cent of Australia’s dairy exports, 48 per cent of horticultural exports and 41 per cent of prepared food exports.

FBTW is part of a four-year $12 million Victorian Government initiative to build a strong and sustainable inbound trade mission program that allows us to bring investors from key international markets to our doorstep.

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