News and Views

Applications invited for producer event sponsorship

Meat & Livestock Australia (MLA) is calling on organisers of grassroots producer events in the 2017/18 financial year to submit their applications for sponsorship funding.

MLA offers sponsorship support and expert speakers for events and initiatives that bring long-term benefit and add value to the red meat industry.

All events that contribute to industry and provide a worthwhile experience for producers and others in the value chain are eligible for financial support or resources on the day.

First round MLA event sponsorship opportunities include applications for all sponsorships up to $10,000 for events held between 1 July 2017 and 31 December 2017.

Any group or organisation whose event meets the criteria (below) is encouraged to apply for MLA event sponsorship. Applications for first round MLA sponsorship close Friday, 19 May 2017.

MLA recognises the value in supporting local events and grassroots producer education and is committed to supporting groups which take the initiative to engage and inform the industry.

While all events that bring benefit to red meat producers are considered, priority is given to those related to livestock production which build awareness of research and development (R&D) and stimulate adoption of new tools, technologies, and practices.

Since April 2016, MLA has supported over 120 events, including Growing Sheep in the West Wimmera, Mackay Grazing Forum 2017, Barossa Improved Grazing Group Extension Events, and the Northern Territory Cattlemen’s Association AGM & Industry Conference.

All events benefited from MLA sponsorship support or in-kind contributions and reached a wide network of producers to provide valuable, seasonal, and relevant on-farm information at a localised level.

All MLA-supported events and activities must:

  • target commercial red meat producers with no specific breed focus
  • allow for an MLA presentation/speaker and appropriate levels of branding
  • deliver a post-event analysis within four weeks of event finishing
  • include agreed measures of success such as number of attendees, satisfaction/usefulness scores, and increases in follow-up activities
  • provide follow-up opportunities post-event to further circulate or enhance the information delivered (including: events, online content, workshops, etc.)
  • where appropriate, include an interactive display/session/presentation as a part of the event
  • consider the priorities set out in MLA’s Strategic Plan, which contribute to the profitability, sustainability, and global competitiveness of the red meat and livestock industry.

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