News and Views

Country of Origin Labelling changes a Runaway success

Assistant Minister to the Deputy Prime Minister, Luke Hartsuyker, and the Member for Fadden, Stuart Robert, took part in a demonstration of Australia’s new Country of Origin Labelling (CoOL) changes at Woolworths in Runaway Bay, Queensland.

Minister Hartsuyker said it was important to explain the labelling changes to shoppers and run them through the benefits.

“It is great to see so many of the new labels on our supermarket shelves, more than a year before the changes become mandatory on 1 July 2018,” Minister Hartsuyker said.

“Businesses are seeing the benefits of the labels being more transparent and adopting the CoOL changes early.

“This in-store demonstration was one of many being held across the country to raise public awareness of CoOL.

“These demonstrations support advertising currently underway across television, radio, newspapers, online and in shopping centres, on what the new labels mean and where people can find more information.

“It was good to meet interested locals and run them through the new labels, show them a range of examples and give them information to take home.

“An overwhelming number of Australians want to know where their food was made or packed, and how much was sourced from Australian farmers –that is exactly what these labels will do.

“These labels mean Australians then take this information on board when deciding what they would like in their shopping trolley.”

Mr Robert said people have been wanting more information about where their food comes from, and the CoOL changes delivered.

“For most food made, grown or produced in Australia, the new labels feature the kangaroo in a triangle symbol and a bar chart indicating the percentage of Australian ingredients,” Mr Robert said.

“The labels make it clear where an item has been produced, grown, made or packed.

“Imported goods cannot claim to be made in Australia just because they underwent canning, slicing or reconstitution in Australia.

“I encouraged interested locals to read up on the changes, and look at which businesses have adopted them early when they next do their groceries.”

Source: Australian Government

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