Bunbury-based meat processor V&V Walsh will launch its Amelia Park chilled lamb range in China, becoming the only international supplier approved to supply chilled sheep and goat meat to the country.
WA Agriculture and Food Minister Alannah MacTiernan welcomed the achievement, which was supported by the WA State Government’s WA Open for Business program, the WA Department of Agriculture and Food, and Meat and Livestock Australia.
V&V Walsh will launch its product range in Shanghai (June 20 2017) and in Beijing on Friday (June 23 2017).
Its chilled lamb will be available through high-end retail stores and served in leading restaurants and hotels.
The company is also approved to supply chilled beef as well as frozen beef, sheep and goat meat, providing WA with a significant first mover advantage into premium segments of the enormous and growing red meat market in China.
The opening up of new high-value premium lamb markets should provide further confidence to the WA sheep industry and to investors about the future of the industry, as it looks for growth.
Source: WA Government