News and Views

Iconic farm helping consumers spot quality Australian produce

The award winning, free-range Freckle Farm near Eton, Queensland, is one of the growing number of iconic Australian businesses preparing to implement Australia’s new Country of Origin Labelling (CoOL).

Assistant Minister to the Deputy Prime Minister, Luke Hartsuyker, and the Member for Capricornia, Michelle Landry, visited Freckle Farm to discuss the CoOL changes and how they will benefit local producers, ahead of the 30 June 2018 deadline.

“Australians want to know where their food is made, packed, and how much was sourced from Australian farmers, and it’s great to see businesses across the country telling them just that,” Minister Hartsuyker said.

“The new labels make it easy for consumers to see if—and how much of—their food is Australian and make more informed decisions about the food and other products they buy.

“Many Australian consumers want to choose Australian made, and the new labels will help them make informed decisions quickly.

“Freckle Farm’s owners Rob Bauman and Deb McLucas understand the benefits of informing their customers where their products are from—it is a great way to stand out in the marketplace. They will be implementing the new labelling in early 2018.”

Ms Landry thanked the team at Freckle Farm for hosting herself and Minister Hartsuyker and discussing the CoOL changes.

“For most food made, grown or produced in Australia, labels will feature the kangaroo in a triangle symbol and a bar chart indicating the percentage of Australian ingredients,” Ms Landry said.

“This system will be a win-win for both consumers and Freckle Farm.

“Australian produce has a reputation of being high-quality, clean and green, and consumers have a right to know what they are paying for.

“Locals at the Greater Whitsunday Farmers’ Market in Mackay know to look out for Rob and Deb’s quality produce, but the new labelling laws will also help Freckle Farm produce grab the attention of customers further afield.

“There is a range of assistance available to help businesses with the process adopting the new labelling including an online tool to help them identify appropriate labelling for their products.”

Source: Australian Government

Most Popular

Newsletter Signup

To Top