The Australian Government and the Australian wine industry are teaming up to attract an additional 40,000 international tourists to Australia’s iconic wine regions through the $50 million Export and Regional Wine Support Package.
Assistant Minister for Agriculture and Water Resources, Senator Anne Ruston, said there are two $5 million grant programs to attract international tourists to Australia’s diverse and unique wine experiences and grow the reputation of Australia’s food, wine and tourism.
“I encourage local wineries, tourism stakeholders and consortia to apply for small and medium grants under the $5 million International Wine Tourism Competitive Grants,” Minister Ruston said.
“This will fund activities such as wine tourism marketing campaigns, wine events, infrastructure and innovative products to attract international tourists to Australia’s wine regions and enhance their experience.
“The $5 million International Wine Tourism State Grants provide state wine associations with funding for international wine tourism research, planning and implementation activities.
“Together, these grants enhance the wine tourism experiences of international visitors—helping grow wine exports and further strengthening the reputation of Australian wines internationally.
“The Export and Regional Wine Support Package is a $50 million, three–year plan to increase the value of wine exports up to a record $3.5 billion and attract an additional 40,000 international tourists to Australian wine regions—who are worth $170 million to the Australian economy.
“Australia’s wine industry is in a strong position, with the export value of Australian wine growing 13 per cent to $2.44 billion and the volume by 9 per cent to 799 million litres in the latest Wine Australia Export Report.
“The Export and Regional Wine Support Package aims to leverage off this momentum and increase the value of wine exports and substantially grow international wine tourism to regional communities.”
Source: Australian Government