CNH Industrial and AgDNA partner to boost grower profitability

AgDNA and CNH Industrial announced a new partnership to deliver ClearVUTM, a next generation Farm Management Software (FMS) platform for Case IH equipment owners in Australia and New Zealand. The ClearVU platform is designed specifically for Case IH equipment to help growers boost on farm productivity, efficiency and profitability.

The partnership enables Case IH equipment owners to take their farming operation to the next level and leverage the power of the latest cloud, mobile and artificial intelligence (AI) technologies. ClearVU provides seamless two-way data connectivity with AFS Connect, allowing growers to manage their equipment and farming operation from anywhere they have an internet connection.

“AgDNA is excited to partner with CNH Industrial to deliver world class technology to help Australian and New Zealand growers boost productivity and profitability with the ClearVU digital farming platform. This is particularly important for growers in those regions of Australia that are currently impacted by the drought,” said Paul Turner, CEO and Co- Founder for AgDNA.

“The quality of precision farming data being generated across the range of Case IH equipment is remarkable. The AgDNA technology that powers ClearVU automatically analyses this data to deliver actionable insights to help growers boost yields, lower input costs and maximize profitability on every acre of their operation”, continued Turner.

ClearVU is unique in the Australian and New Zealand market with its ability to automatically synchronize with connected Case IH equipment and import over one hundred other precision farming controller formats so growers can manage all their data in one place. The power of ClearVU is maximized when growers enter their financial information allowing them to view profitability maps spatially across their farm.

“ClearVU is a way for farmers to store a huge variety of information in one place, and at the touch of a button, they can combine to get a clear picture of the current state of the business, the impact of past decisions and where future opportunities lie,” said Andrew Kissel, Product Manager Planting and Soil Management Equipment for Case IH Australia and New Zealand.

Financial information, machinery use and performance, weather charts, crop data, harvest records, operating costs and income information are all readily available in a user-friendly online portal. Unlike other farm software programs, the ClearVU platform enables growers to manage every aspect of their farming operation from pre-seeding to post-harvest and view the economic returns of their decisions throughout the season.

“ClearVU gives farmers the edge in successfully maintaining their farm and machinery data in a way that’s easy to navigate, visually appealing and incredibly simple to master. This product has been a number of years in the making, including a rigorous round of field testing by stakeholders who understand what farmers need to maximize their business’ productivity,” Kissel said.

By combining the latest Case IH precision farming hardware technology with the next generation AgDNA data science and AI technologies, ClearVU is able to deliver capabilities and insights that were unimaginable only a couple of years ago.

Source: AgDNA

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