News and Views

Honda is set to exit the ATV market in Australia

Honda ATVs

Following the October 2019 decision by the Australian government to impose new standards, Honda will exit the ATV market in Australia from 10 October, 2021.

Honda’s stance in this matter remains – “Safety standards must be evidence-based, in both criteria and testing methods, to internationally accepted standards. Honda has provided research to show the negative outcomes of the governments’ proposal but unfortunately it was rejected, and we are here in this position today”, said Director of Honda Australia Motorcycle and Power Equipment, Mr Peter Singleton.

Whilst this decision is one that disappoints us at Honda, we are committed to supporting our current ATV customers through this transition. Our existing ATV customers have been assured that their Honda products will be supported with parts and servicing for an extended period.

Honda ATVs will continue to be sold by our dealers until 10 October 2021, with the expectation that stock will be sold prior to this date due to heightened demand.

Honda is a strong advocate for rider safety and will continue to be so. We support all of the known and proven safety measures from experts and coronial inquests, including the mandating of the use of helmets for all ATV and Side-by Side riders, rider training and the restriction of riders under the age of 16 from riding adult size vehicles. This will continue to be a strong focus for Honda right across our operations from rider training to marketing, dealer networks and after sales support.

Honda will now move to further develop its Side-by-Side market in Australia with a renewed focus in this area to continue to support the Australian agriculture and farming industry.

“We understand that many farmers require a versatile vehicle to support their work and we believe our Side-by-Side range can serve this requirement. Our Pioneer range of Side-by-Side vehicles is already proving to be a popular choice and provide reliable, high quality performance and functionality for farmers,” said Singleton.

The harsh and diverse nature of the Australian landscape demands robust vehicles which Honda has a strong history of providing and will continue to do so into the future. Honda has a strong Side-by-Side line-up in Australia and adding to this is the arrival of the all new Pioneer 520 which is sure not to disappoint.

The new Pioneer 520 will be making its way to Australia next month. An evolution of the Pioneer 500, the new multi-purpose Side-by-Side boasts updates highlighted by a more powerful engine, upgraded suspension and handy cargo bed.

For more information on the entire Honda range, Australia’s motorcycle brand of choice, phone 1 300 1 HONDA or go to www.honda.com.au

Most Popular

Newsletter Signup

To Top